Again Loyalty Card Systems - A Bespoke Card System

The philosophy behind the Again Smart Card system is to create a multi level Affinity Card where Card Providers can share selected information with each other, cross promoting to each others profiled databases for the mutual benefit of Again Card Providers and Again Card Holders.

The success of any loyalty / customer card system is based upon relevancy. The more relevant you can make your offers and promotions to the cardholder - the more successful the take up. Most cardholders believe that their personal information is valuable, Again Smartcard systems agree. On registration the more information the cardholder provides - the more benefits the cardholder receives.

Relevancy is maintained by the cardholder who is actively being encouraged to visit the card website and update personal information and download new offers. Benefits from third party benefit providers can be profiled based upon information provided.

When accessing the website from a kiosk / computer with a smart card reader, transaction information is automatically downloaded to the Card Provider database, and any selected offers / promotions are uploaded to the card.

Individual Card Provider databases are tailored to individual requirements. Mandatory information and Lifestyle Information is shared between Again Partners. Individual RFM (Recency, Frequency and Monetary ) information is kept confidential.

Membership to the Again Partner Affinity Programme is optional.

Beside text based information, pictures can be stored on the cards allowing for photo ID and brand promotions

Again Smartcard System - Outline

The Again SmartCard System provides individual companies with their own loyalty card and marketing system.

The system is based around the use of Smart Cards featuring "Chip Technology".

The system is designed to be totally flexible and expandable, with no limit to the number of outlets or cardholders.

The system database stores information on a central server, which the client can access 24 / 7.

Information collected at local branch level is downloaded to the central server as often as the client likes, via a broadband internet connection

While management of the system is done via the central server, this can be accessed anywhere in the world providing the user has the correct authorisation and passwords.

For increased security a password protected administrator's card must be used when accessing the main central server database.

Again Smartcard System - Database Contents

The system has been designed to record the basic information of a customers purchasing experience. When - What - How Much.

If the client chooses to operate a points collection and redemption system this information is also stored.

Special Promotional Offers can be offered and these are stored on the cardholder's smart card.

Standard database information includes: Name, Address, Telephone Number, Mobile Number, Email Address, Date of Birth, and Marital Status.

When a client orders the system in addition to the basic information PDL will tailor the database to hold specific information relevant to the client's business. This tailoring is part of the system set up charge.

Again Smartcard System - Issuing of Cards

Depending on the volume of cards being issued, there is a choice of how cards are distributed. It is recommended to keep the process as simple as possible. It is important that once a card has been requested, cards are delivered as quickly as possible.

Preferred Developments Ltd supply the Smart Cards either as blank cards or part printed. The most cost effective way of producing good looking cards is to print the front of the card and part print the reverse in bulk, and then add a one colour personalisation when you wish to issue the card.

For Clients who do not want the trouble of producing their own cards, PDL offers a bureau service, for the production and distribution of cards to cardholders.

Again Smartcard System - Growing your scheme

The success of any loyalty scheme is governed by two important factors - Relevancy and Choice. It is up to the individual Card Provider to make his scheme relevant to his target audience. In terms of choice, the more non conflicting partners you have in your scheme - the more valuable your card will be for the card holder.

Again Smartcard systems will work with you in growing your scheme with third party partners, through the Again Affinity Programme. Through the programme not only do you benefit from the offers provided by your third party partners, but you also receive a commission on the licence fees we receive from your partners.

Again Smartcard System - Developing your Loyalty Card Scheme

There are seven basic stages in setting up your scheme.

1. Sign Order Form, Software Licence Agreement and System Maintenance Agreement
2. Establish what data you need to hold
3. Confirm what Hardware and software you already have.
4. Decide what additional hardware you need.
5. Order initial stock of Smart Cards ( if ordering blank cards then this can be done 5 days before installation )
6. Deliver software and any additional hardware devices and install
7. Train key personnel on use of system.

Again Smartcard System - How the Again Loyalty Card System Works

There are four levels of programme administration currently available :

Interactive Scheme - Via personal card readers

1. Customers are invited to join the scheme.
2. After payment they are handed a card, a smart card reader software disk and an instruction letter explaining how to sign up.
3. They sign up themselves at home choosing the offers they want from the selection offered, downloading the offers onto their cards using the card reader supplied.
4. On completion they are asked to remove the card. The card is then ready to use.
5. They can return at any time to the website, inserting their cards into the card reader and manage their programme. entering their unique account name and password when requested.

PDL recommend that loyalty / benefit cards should be purchased, so that the card holder associates value to the card. Research has shown that cards that are given for free are regarded as valueless and are quickly discarded

Interactive Scheme - Via Kiosks

1. Customers are invited to join the scheme.
2. After payment they are handed a card, and directed to a sign up kiosk. They insert their card and begin filling in the onscreen form
3. They follow the instructions on screen choosing the offers they want from the selection offered, downloading the offers onto their cards using the card reader supplied.
4. On completion they are asked to remove the card. The card is then ready to use.
5. They can return at any time to the kiosk and manage their programme by inserting the card and entering their unique account name and password.

Non Interactive Scheme

1. Customers are invited to join the scheme - and fill in an application form.
2. Depending on which set up is implemented, these forms are either sent back to Head Office for processing, or the details are entered locally.
3. If entered locally and individual locations have been given their own card printers, then cards can be produced while the customer waits. If entered locally but no card printer is present, then information can be downloaded to the central server for processing by Head Office.
4. Head Office can either print the cards themselves or ask PDL to download files and process them on Card Provider's behalf.
5. Once the cards have been printed with the customers name they are now ready to be activated
6. Take the card with the customers name and insert it into the card reader.
7. Go to Issue new card
8. Enter the information on the application Form
9. Add any offers / points you wish to give the customer
10. End session
11. Send card with letter explaining how to use the card and what offers he has already earned

Semi Interactive Scheme

1. Customers are invited to join the scheme - by filling out an application form on a website
2. Depending on which set up is implemented, the individual customer information is downloaded ready for card production
3. Head Office can either print the cards and download information themselves or ask PDL to download files and process them on Card Provider's behalf.
4. Once the cards have been printed with the customers name they are now ready to be activated
5. Take the card with the customers name and insert it into the card reader.
6. Go to Issue new card
7. Enter the information downloaded
8. Add any offers / points you wish to give the customer
9. End session
10. Send card with letter explaining how to use the card and what offers he has already earned
Top

For more information contact David Godfrey on +44 (0) 20 8201 1752

Again Floor Kiosk

Built in UK with heavy duty keyboard, smart cardreader, and optional touch screen