New For 2003
The WoWMug® effect is created by applying a coloured heat sensitive coating to a white ceramic mug. The mug is then printed. On a dark coating the printed image cannot really be seen but when the hot liquid is added to the mug, the heat sensitive coating becomes transparent and the printed image appears, bright and strong.
As the mug cools, the heat sensitive coating is restored to its original colour. The effect does not wear out, but prolonged exposure to direct sunlight will fade the coating.
Coating coloursThe heat sensitive coating is available in several standard colours: black, pink, red, green, blue and orange. Specially coloured coatings can be prepared for a minimum order quantity of 20,000 mugs.
If the image is printed on a dark coating, it is only vary faintly visible when the mug is cold. On lighter coatings, the image is partly visible when cold. In either case, the effect is dramatic.The mugs are printed by dye-sublimation: the image is first printed using special inks onto a carrier paper and then transferred by a heat process to the ceramic surface. Under heat, the inks vaporise and permanently dye the mug with your design. The process is quite different from conventional printing and there are limitations. On the other hand, the sublimation process gives an exceptionally bright and attractive finish unobtainable by any other means
Unique 360 degree print
Your design can be printed all the way round the outside, including right under the handle. We call this 'full-wrap'. Alternatively, a 10mm gap can be left either side of the handle ('partial-wrap').
Names or logos can be permanently visible
The mug can be screen printed in one or more spot colours with permanently visible inks. This print can be seen whether the mug is hot or cold. Because mugs vary slightly in size and handle position, it is not possible to register the position of the permanent spot colours closely to the background print. Spot colours have to kept 25mm away from the handle.
Our new clothing catalogue is now available. Please email us with your full postal address and telephone number, and we will dispatch it to you by mail . ( UK only ). This year our brand list includes :
Bolle - sunglasses, Bruntwood - clothing, Continental - Clothing, Dickies Workwear- Clothing, Fruit of the Loom- Clothing, Gildan- Clothing, Henbury- Clothing, Jerzees- Clothing, Kooga Sportswear- Clothing, Ping Collection - Clothing, Pringle- Clothing, Regatta Outerwear- Clothing, Rucanor Sportwear- Clothing,Sharon Lee - Headwear, Agi - Bags & Backpacks
