The Beginning
Company established in 1982
Set up by David Godfrey as a Licensing and Sales Consultancy Company
Initial Clients were Far East and North American consumer Products Companies requiring brand development and product sales and distribution.
Resulting in the successful launch of their products into UK Mail Order and High street Retail Stores. Customers included Great Universal Stores, Grattan, Freeman Innovations ( all Mail order ) , Harrods, Selfridges, Dickins & Jones, House of Fraser, Debenhams, Lewis's, Owen Owen , British Home Stores, Co Op , ( all Department Stores ) H. Samuel, Ratners ( High Street Multiples )
Late 80's moved into character licensing setting up merchandising concepts for a variety of character licensing agencies.
Clients included Lucasfilms ( Starwars ) Copyright Promotions ( Mr Men, Victoria Plum )
Developed merchandise catalogue for Royal College of Nursing ( RCN )
Developed listener merchandise range for Capital Radio shop
Business then re-focussed into Sport, Music and Client Management, Licensing and Sponsorship Consultancy and Agents
1. Sector - Sports and Corporate Licensing and Management
Licensing Consultant to International Management Group ( IMG ) working on client licensing and revenue generation
Clients included Anton Mosiman , Marie Helvin , Annabel Croft
oSold South African Rugby World Cup merchandise rights for IMG
Licensing Consultant to Licensing Management International ( sports and brand licensing )
Clients/ Projects included International Tennis Federation ( ITF ) Faberge, Chevrolet, 1994 Soccer World Cup
Corporate Management of US Sales Promotion Company ( Fancamera Inc )
Clients won included Coca Cola, Burger King Grolsch, World Wrestling Federation, Hasbro
Sales Promotion and Merchandise consultancy and supply to various sports companies and clubs
Clients included Penn Racquet Sports, Head , Lawn Tennis Association, Samsung , Tretorn
Clients included Manchester United, Arsenal, Chelsea, Tottenham Hotspur, Aston Villa
Sports Marketing , Licensing and Brand Development
Association of Tennis Professionals ( ATP )
Women's Tennis Association ( WTA )
Tennis Properties Ltd (Masters Series )
Corporate Golf - Supply of merchandise and marketing services
One 2 One Business Golf Classic
World Corporate Golf Challenge
2. Sector - Music Management, Sponsorship, and Promotion
Sponsorship Consultant to Harvey Goldsmith Entertainment. Responsible for selling Corporate Sponsorship and generating revenue from non-core activities. Projects / Events included :
Pavarotti in Hyde Park ( 150,000 people plus 2,500 corporate and VIP hospitality
Pavarotti in Manchester ( 7,000 indoor arena plus gala dinner )
Eric Clapton Season
Smash Hits Poll winners Party
Fosters Cup - Australian Rules Football
Client Management for a variety of clients work included negotiating record contracts, building relationships with promoters and venue owners ,record companies, setting up tours and concerts and looking after royalty collection. Clients included :
Maria Ewing ( Opera )
Tony Hadley ( Pop )
Ian Shaw ( Jazz )
Mellie James ( Singer/Songwriter )
Brokering recording contracts. Clients included :
Shirley Bassey
Neil Sedaka
3. Sector - Charity Marketing
Developed brand and merchandise programmes for a variety of clients including :
Sustrans ( Sustainable Transports Charity - Event name Cyclethon - Brandname ChangeGear )
British Medical Association ( Millenium Festival of Medicine and Ride for Health )
League of Hospital and Community Friends ( Friends Merchandise Programme )
British Heart Foundation ( New Client June 2001 )
4. Sector - Fashion Management
Managed the business interests of Royal Fashion Designer Elizabeth Emanuel. Responsible for successful negotiations and launch of :
Britannia Airlines corporate uniform design and manufacture contract
Design and supply of £3 million Wedding Dress contract to Mariyell Japanese Wedding Theatre Co.
5. Sector - Media
Designed , developed and set up the first unabridged UK newspaper faxback service. Delivering updated daily editions 5 times a day for global distribution
Client Associated Newspapers - Evening Standard CITYFAX service.
Designed and supplied promotional print for Times FA Youth Cup and Times Sportswomen of the Year Awards Client Times Newspapers Ltd
6. Sector - Solar Energy and Security
Began looking into the use of solar powered lighting as a method of providing a more cost effective way of making rural transport safer. Became partners with Sol Inc in 2001 and began testing solar powered bus stop lights to local;authorities.
2003 launched a range of solar energy based products including lighting, advertising boxes, cctv, and two way radio based security products.